Bitcoinblack VISA
PITCH DECK
PRODUCT DESIGN
BRAND VIDEO
PHOTOGRAPHY
SOCIAL MEDIA
Empire Media Worx Inc. was responsible for all initial Marketing Media needed for the initial investment and launch of the bitcoinblack VISA Credit Card.
Positioned as the highest tier crypto card on the market today we paid careful attention to the target Crypto Market demographics, behaviours, and global market trends. The project included: Overall Brand Creative Direction, Initial Pitch Deck Design, Card Design, Feature Video, Lifestyle Photos, Setup of all Social Platforms and Social Media Material.
Bronze metal card design
A design for spenders only
The Bitcoinblack VISA Card's presence exudes ultimate luxury and modern decadence. The unique full metal Black and Gold design is unmistakable in cardholders' wallets.
Card ownership is a symbol of status and with that in mind our goal was to occupy the front pocket of any wallet hinting a subtle 'flex' when seen by the general public.
bitcoinblack VISA Card Brand Video
Creative Director / DP: Caz Derkowski | @cazmstr >
Colour / VFX: Dilpreet | @dilpreetvfx >
VFX: Rami Nasser
The goal of the brand launch video was to both intrigue potential card holders as well as company investors. Apealing to bitcoinblack's target market we used high profile locations, vehicles, jets and villas to state that this was in fact, the most exclusive credit card in existence.
Key results
+300%
+700%
+250%
Card Member Increase
Social Engagement
Followers
Limitless Imagery
Over 100 final photos were delivered and utilized for Initial Pitch Deck, Website and Social Media.
Accepted followers only
bitcoinblack's Social Media presence started from zero and was to stay a private account with only 'accepted' followers. The goal: have a private account with the highest profile followers only. This meant the focus wasn't to increase in follower count but in follower quality. With an extreme luxury product like this it was important to be able to showcase 'who' follows the product versus 'how many' in order to increase credibility amongst the elite - both at card member and investor level. This allowed for private accounts of said followers to be followed back with acceptance and ease untimely building a reputable, exclusive and most importntly, trusting brand presence.
© Empire Media Worx Inc.