Capital Markets · CPG
Ultrack Systems / Better Pets — Full rebrand and product launch in 28 days.
The brief
Ultrack Systems Inc. (OTC: MJLB), a publicly-traded diversified holding company, needed to launch a new division — Better Pets — into the crowded pet wellness category. The existing direction was underdeveloped. The window to market was narrow.
EMWX was brought on as creative agency of record to rebuild the division top-to-bottom: full brand identity, product design across a line of wellness SKUs, packaging, pre-market imagery, and launch rollout assets. All in a four-week sprint, with launch coverage coordinated on Yahoo Finance.
Our approach
We built a new brand platform, identity, and packaging system designed for scale. Photoreal 3D renderings accelerated approvals and helped de-risk manufacturing before going to print.
The result: a shelf-ready brand system, retail-ready packaging, and a complete asset library — delivered inside the original 28-day timeline.
“They delivered senior-level work at startup speed. The portfolio company shipped on time and exceeded expectations.”
— CEO, Ultrack Systems Inc.
Days to launch
Retail doors in first month
Projected first year revenue
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