Family Office · Brand Identity
A brand built to be inherited.
Strategy, identity and a 100-page brand book for a newly formed private family office.
10 Weeks · Strategy to Brand Book
Creative for portfolios
The creative agency for portfolio holding companies, family offices, and founder-led brands.
Brand systems, product design, and media — built on portfolio timelines.
Toronto · Working globally · Since 2016
Trusted by
The creative gap
Senior creative. Built for portfolio speed.
Portfolios move fast. Traditional agencies move slow. Freelancers move faster but can't scale. That gap costs launches, retail windows, and raise momentum.
EMWX was built to close it. Senior creative that understands capital markets timelines, brand architecture, and what it takes to ship at scale.
We plug into your team like operators — not vendors — and deliver brand systems, product design, and media that perform in the real world. Not just in decks.
How we work
Four engagements. One team.
Content
Video, photography, and design built to live everywhere your brand does — engineered for evergreen performance, not one-off campaign burn.
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Portco Brand Sprint
Rapid brand foundation for portfolio companies entering new markets or raising capital.
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Product Design + Pre-Market Renderings
Photoreal 3D product design and pre-manufacturing renderings that accelerate decisions.
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Brand + Product Flagship Sprint
Complete brand and product launch system — strategy, identity, packaging, and go-to-market assets.
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Agency of Record Retainer
Embedded creative partner for ongoing campaigns, launches, and portfolio growth.
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Recent work
Case studies.
Capital Markets · CPG
Full rebrand and product launch in 28 days.
EMWX partnered with Ultrack Systems (OTC: MJLB) to rebrand their Better Pets division and launch a new pet wellness line — from strategy to shelf-ready in under four weeks.
28 Days · Market-Ready
Automotive · Long-form Partnership · Award-Recognized
A four-year partnership across inventory, campaigns, and award-winning work.
A long-form partnership (2018–2022) with Porsche Centre Downtown Toronto and Porsche Canada — spanning inventory media, the Taycan Across Canada national campaign, and the award-winning campaign for the Porsche Classic Restoration Competition.
4 Years · National Campaign · Competition Winner
The process
From first call to live in under six weeks.
01
Discovery Call
We learn about your portfolio company, market, and goals in a focused 15-minute call.
02
Strategy & Plan
We define the creative approach, timeline, and deliverables in a written scoped proposal.
03
Design & Build
We create, refine, and pressure-test with your team through a senior-led sprint.
04
Launch & Scale
We deliver assets and support your go-to-market launch with optional ongoing AOR support.
Who we work with
Built for three kinds of buyers.
VC firms & family offices
We help investment teams strengthen portfolio brands, accelerate exits, and enhance deal value.
Portfolio companies
We act as an extension of your team to ship faster, raise more, and build category-defining brands.
Founder-led brands
We partner with founders who value design, move quickly, and build with long-term vision.
About
Built by operators, not account managers.
EMWX was founded by Caz — a creative operator with 15+ years building brands, products, and media for high-growth companies. We're a senior team that cares about outcomes, not awards.
More about the team →Common questions
The honest answers.
We're senior-only. Every project is led by a creative director from discovery through delivery. No junior account managers, no bait-and-switch, no pitch-agency games.
Scope depends on the engagement, but every project includes a written scoped proposal with fixed pricing, a senior-led sprint, source files, and a full handover package.
Most sprints run 2–6 weeks. Brand sprints are 4 weeks. Product design sprints are 3 weeks. Combined flagship sprints are 4 weeks. AOR retainers are ongoing with 3-month minimums.
Yes, especially for brand and product design sprints ahead of a raise, retail meeting, or product launch.
A mix of publicly-traded holdcos, VC portfolio companies, family office portcos, and founder-led brands across CPG, wellness, automotive, fintech, and capital markets.
Book a 15-minute discovery call. We'll scope the project on the call and send you a written proposal within 48 hours.