Brand Identity · Private Office
A brand built to be inherited.
Strategy, identity and a 100-page brand book for a newly formed private family office.
10 Weeks · Strategy to Brand Book
Senior creative studio · Toronto
We launch and grow founder-led businesses.
Brand, film, photography, design and marketing, held to one standard from the first strategy session to the final file.
Toronto · Working globally · Since 2016
Trusted by
Where we come in
Most of our work starts at a turning point.
A new company.
It has to look established on day one.
Elliston Management — strategy to a 100-page brand book in 10 weeks.A launch with a date on it.
Brand, product and launch assets, ready on time.
Better Pets — strategy to shelf in 28 days.A business that has outgrown its brand.
The company has moved on. The brand and website haven't.
Canada Bolt — rebrand, new site and a 3,000-product quote engine, live in four weeks.A brand that needs to stay visible.
Film, photography and content, every season, without building an in-house team.
Woodpecker — catalogues, campaign film and social, five years running.What we do
Five engagements. One standard.
Launch
Everything a new company or product needs to look established on day one: strategy, identity, website and launch film and photography.
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Relaunch
A rebrand and new website for businesses that have outgrown their brand.
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Media
Film, photography and content that carry the brand everywhere it shows up.
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Product Design + Pre-Market Renderings
Photoreal 3D product design and pre-manufacturing renderings that speed up decisions.
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Partnership
A senior creative team on call for ongoing media, design and marketing.
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Recent work
Case studies.
Brand Identity · Web · Industrial Supply
A 20-year supplier, rebuilt in four weeks.
Rebrand, new website and a searchable 3,000-product quote engine for Ontario's trades.
4 Weeks · Deposit to Live
Automotive · Long-form Partnership · Award-Recognized
A four-year partnership across inventory, campaigns, and award-winning work.
Inventory media, national campaigns and award-winning work for Porsche Canada.A long-form partnership (2018–2022) with Porsche Centre Downtown Toronto and Porsche Canada — spanning inventory media, the Taycan Across Canada national campaign, and the award-winning campaign for the Porsche Classic Restoration Competition.
4 Years · Award-Winning
4 Years · National Campaign · Competition Winner
The process
From first call to launch.
01
Discovery call
A focused 15-minute call about the business, the moment it's in, and what has to be true at launch.
02
Scope & proposal
A written, fixed-price proposal within 48 hours: approach, deliverables and timeline.
03
Make
Strategy, design and production, led by senior people and reviewed with you at set points.
04
Launch & grow
Every file delivered named, versioned and sized for where it runs. Ongoing media and marketing if you want us to stay on.
Who we work with
Built for founders who expect the work to be right.
Founders launching something new
A company, a product or a location, with a date it has to be ready by.
Businesses that have outgrown their brand
The business has moved on. The brand, website and media haven't.
Brands that need to stay visible
Consistent film, photography and content, season after season, without building a team.
Investors and family offices
For VC firms, family offices and holding companies backing founder-led businesses. Launches, relaunches and media across a portfolio, under NDA, plus the identity for the office itself.
About
Senior people on every project.
EMWX was founded in 2016 by Caz Derkowski, a creative director with 15+ years across automotive, consumer goods, fashion, fintech and capital markets. When a project needs a specific eye, we bring in senior creative directors and specialists from our network, held to the same standard.
More about the team →Common questions
The honest answers.
Senior people do the work, from the first call to the final file. Brand, film, photography, design and marketing sit in one studio, so the identity and everything made with it are built to the same standard. When a project needs a specialist, we bring one in rather than stretching the team.
It depends on the moment you're in. A launch usually covers strategy, identity, a brand book, the website, and launch film and photography. A relaunch focuses on the brand and the site. Media work covers campaigns, catalogues and content. Every proposal lists the deliverables in writing.
Most projects run four to ten weeks. Canada Bolt went from deposit to live in four; Elliston went from strategy to brand book in ten. Ongoing media and partnerships run month to month after a three-month minimum.
Yes, when there's a clear plan and a budget to do it properly. Many of our projects start before the company has launched.
Founder-led businesses in fashion, automotive, consumer goods, industrial supply and fintech, and the VC firms, family offices and holding companies that back them. Clients include Porsche Centre Downtown Toronto, Woodpecker, Canada Bolt, Ultrack Systems and Elliston Management.
Book a 15-minute discovery call. We'll scope the project on the call and send you a written proposal within 48 hours.